Off the Eaten Path: A Premium Adventure in Snacking

Exploring the Unconventional with PepsiCo Design & Innovation

When it comes to snacking, venturing off the beaten path can lead to delightful discoveries. That's exactly what PepsiCo Design & Innovation had in mind when they created Off the Eaten Path, a range of savory snacks that offer a mouth-watering adventure for connoisseurs who prefer to discover the path less traveled.

What sets Off the Eaten Path apart from other snacks is its commitment to authenticity and innovation. The designers at PepsiCo drew inspiration from premium health and beauty categories to create hand-drawn illustrations that romance the key ingredients inside. These illustrations not only add a touch of elegance to the packaging but also provide a visual representation of the unexpected blends found within.

But it's not just the illustrations that make Off the Eaten Path stand out. The unique bag-in-carton structure of the packaging is a bold departure from traditional snack packaging. This innovative design not only catches the eye on the shelf but also reinforces the premium nature of the product. It's a testament to PepsiCo's dedication to pushing the boundaries of design and creating a truly memorable snacking experience.

Off the Eaten Path has already garnered recognition for its exceptional design. In 2019, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. It's a testament to PepsiCo Design & Innovation's ability to incorporate best practices in art, science, design, and technology to create products that make the world a better place.

So, if you're looking for a snack that will take your taste buds on an extraordinary journey, look no further than Off the Eaten Path. With its unique blends of familiar ingredients, stunning illustrations, and innovative packaging, it's a snack that's sure to satisfy both your cravings and your sense of adventure.